[单选题]请在第__(55)__处填上正确答案。

根据材料，完成下面的题目。Public Relations Public relations is a broad set of planned communications about the company, including publicity releases,designed to promote goodwill and a favorable image. Publicity then is part of public relations when it is initiated by the firm, usually in the51of press releases or press conferences. Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually.52outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. Thisorganizational placement can be a 53 because the public relations department or consultant will likely not be in line with marketing efforts. Poor communication and no coordination can be the54. Although the basic purpose of public relations is to provide positive influence55 the public image, this influence generally maybe less than 56 provided by the other components of the public image mix. Publicity nay be in the form of news releases that have57overtones for the company initiate by the public relations department. Publicity on the other 58 should not be divorced from the marketing department,as it can 59 a useful adjunct( 辅助 ) to the regular advertising. 60 , not all publicity is initiated by the firm; some can 61from an unfavorable press as a reaction to certain actions or lack of 62that are controversial or even downright ill-advertised.The 63we wish to emphasize is that a firm is deluding( 自欺 ) itself if it thinks its public relations function,whether within the company or an outside firm, can take 64 of public image and opportunities. Many of these have to do with the way the 65 does business, such as its product quality, the servicing and handling of complaints, etc.请在第__(51)__处填上正确答案。

正确答案 ：A

in

解析：【答案】A【解析】句意为：尽管公关的基本目的是要积极创造一种良好的公众形象。Influence in“在……影响”。

[单选题]He talks tough but has a tender heart.

正确答案 ：C

kind

解析：【题 干】他言辞严厉，但心肠很好。A．重的 B．强壮的 C．善良的 D．野的【解 析】本题考查形容词。tender的意思是“柔弱的”，与kind意思相近，故答案为C。

[单选题]We packed up the things wehad accumulated (积累) over the last three years and left.

正确答案 ：B

recent

解析：【题 干】我们把最近三年积累起来的物品打了包，离开了。 A．迟到的 B．近期的 C．过去的D．最后的 【解 析】本题考查形容词。划线单词last的意思是“近来的，最后的”，与recent 含义相同。故本题选B。

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