【名词&注释】
新技术(new technology)、大多数(most)
[单选题]请在第__(65)__处填上正确答案。
根据材料，完成下面的题目。Public Relations Public relations is a broad set of planned communications about the company, including publicity releases,designed to promote goodwill and a favorable image. Publicity then is part of public relations when it is initiated by the firm, usually in the51of press releases or press conferences. Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually.52outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. Thisorganizational placement can be a 53 because the public relations department or consultant will likely not be in line with marketing efforts. Poor communication and no coordination can be the54. Although the basic purpose of public relations is to provide positive influence55 the public image, this influence generally maybe less than 56 provided by the other components of the public image mix. Publicity nay be in the form of news releases that have57overtones for the company initiate by the public relations department. Publicity on the other 58 should not be divorced from the marketing department,as it can 59 a useful adjunct( 辅助 ) to the regular advertising. 60 , not all publicity is initiated by the firm; some can 61from an unfavorable press as a reaction to certain actions or lack of 62that are controversial or even downright ill-advertised.The 63we wish to emphasize is that a firm is deluding( 自欺 ) itself if it thinks its public relations function,whether within the company or an outside firm, can take 64 of public image and opportunities. Many of these have to do with the way the 65 does business, such as its product quality, the servicing and handling of complaints, etc.请在第__(51)__处填上正确答案。
A. manager
B. public
C. department
D. firm
阅读材料，回答下面的题目。The New Technology ApplicationOn a more mundane level, third-generation mobile telephones, despite all the delays and the billions squandered on 3G licenses by telecom firms, are still expected to offer consumers high-speed, always on mobile internet access, complete with video, in the next few years.Rapidly proliferating "WiFi" networks already offer wireless access on a local basis. Tiny tracking chips called radio-frequency identification devices are being used as pet passports.Soon they will be small, powerful and cheap enough to be implanted into everything form humans to milkcartons recording and transmitting real-time medical data, or serving as a form of inventory control.Sensors of every kind, including video cameras, should also become much smaller and cheaper.Forrester Research, a technology consultancy, predicts that 14 billion such devices will be connected to the internet by 2005.How rapidly such new technology is introduced will depend on a number of factors the state of the economy, the supply of investment capital and the appetite of consumers for new products or services ! Fortunes will be made and lost many times over.But whatever happens, the power of computing and communications look set to continue to grow, and its price to fall, at a steady rate for the next few decades.That will make it possible, at least in rich countries, to record most human interactions, wherever and whenever they take place, and to store and analyze this ocean of data at low cost.For the sake of argument, this survey will assume that we are heading towards a networked society of ubiquitous, mobile Communication capable of constant monitoring.Whether this arrives in 20,30 or 40 years does not really matter.The point is that the destination seems not merely possible, but probable, so it is not toosoon to ask: What do we want this technology to do?The internet has already thrown up a host of legal and political conundrums, but, these are only a small foretaste of the dilemmas about privacy, security, intellectual property and the nature of government itself that will have to be faced over the coming decades.The debate has already begun. This survey will outline some of main issues, and speculate on the way they are likely to go. Radio-frequency identification devices__________.
根据以下材料回答下面的题目：Benefited or HurtFor the most part, it seems, workers in rich countries have little to fear from globalization, and a lot to gain. But is the same thing true for workers in poor countries? The answer is that they are even more likely than their rich country counterparts to benefit, because they have less to lose and more to gain. Orthodox economics takes an optimistic line on integration and the developing countries. Openness to foreign trade and investment should encourage capital to flow to poor economies. In the developing world, capital is scarce, so the returns on investment there should be higher than in the industrialized countries, where the best opportunities to make money by adding capital to labor have already been used up. If pool countries lower their barriers to trade and investment, the theory goes: rich foreigners wilt want to send over some of their capital.If this inflow of resources arrives in the form of loans or portfolio investment, it will supplement domestic savings and loosen the financial constraint on additional investment by local companies. If it arrives in the form of new foreign controlled operations, FDI, so much the better: this kind of capital brings technology and skills from abroad packaged along with it, with less financial risk as well. In either case, the addition to investmentought to push incomes up, partly by raising the demand for labor and partly by making labor more productive. This why workers in FDI receiving countries should be in an even better position to profit from integration than workers in FDI sending countries. Also, with or without inflows of foreign capital, the same static and dynamic gains from trade should apply in developing countries as in rich ones. This gain from trade logic often arouses suspicion, because the benefits seem to come from nowhere. Surely one side or the other must lose. Not so. The benefits that a rich country gets though trade do not come at the expense of its poor country trading partners, or vice versa. Recall that according to the theory, trade is a positive sum game. In all these transactions, sides exporters and importers, borrowers and lenders, shareholders and workers can gain.According to the passage, who may be reasonably afraid of the globalization?
回答下面的题目：Easy LearningStudents should be jealous．Not only do babies get to doze their days away, but they’ve also mastered the fine art of learning in their sleep.By the time babies are a year old they can recognise a lot of sounds and even simple words．Marie Cheour at the University of Turku in Finland suspected that they might progress this fast because they learn language while they sleep as well as when they are awake.To test the theory, Cheour and her colleagues studied 45 newborn babies in the first few days of their lives．They exposed all the infants to an hour of Finnish vowel sounds—one that sounds like “oo”, another like “ee” and a third boundary vowel peculiar to Finnish and similar languages that sounds like something in between．EEG recordings of the infants brains before and after the session showed that the newborns could not distinguish the sounds.Fifteen of the babies then went back with their mothers, while the rest were split into two sleep-study groups．One group was exposed throughout their night-time sleeping hours to the same three vowels, while the others listened to other, easier-to-distinguish vowel sounds.When tested in the morning, and again in the evening, the babies who’d heard the tricky boundary vowel all night showed brainwave activity indicating that they could now recognise this new sound．They could identify the sound even when its pitch was changed, while none of the other babies could pick up the boundary vowel at all.Cheour doesn’t know how babies accomplish this night-time learning, but she suspects that the special ability might indicate that unlike adults, babies don’t “turn off” their cerebral cortex while they sleep．The skill probably fades in the course of the first year of life, she adds—so forget the idea that you can pick up tricky French vowels as an adult just by slipping a language tape under your pillow．But while it may not help grown-ups, Cheour is hoping to use the sleeping hours to give remedial help to babies who are genetically at risk of language disorders.Babies can learn language even in their sleep.
回答下面的题目：Easy LearningStudents should be jealous．Not only do babies get to doze their days away, but they’ve also mastered the fine art of learning in their sleep.By the time babies are a year old they can recognise a lot of sounds and even simple words．Marie Cheour at the University of Turku in Finland suspected that they might progress this fast because they learn language while they sleep as well as when they are awake.To test the theory, Cheour and her colleagues studied 45 newborn babies in the first few days of their lives．They exposed all the infants to an hour of Finnish vowel sounds—one that sounds like “oo”, another like “ee” and a third boundary vowel peculiar to Finnish and similar languages that sounds like something in between．EEG recordings of the infants brains before and after the session showed that the newborns could not distinguish the sounds.Fifteen of the babies then went back with their mothers, while the rest were split into two sleep-study groups．One group was exposed throughout their night-time sleeping hours to the same three vowels, while the others listened to other, easier-to-distinguish vowel sounds.When tested in the morning, and again in the evening, the babies who’d heard the tricky boundary vowel all night showed brainwave activity indicating that they could now recognise this new sound．They could identify the sound even when its pitch was changed, while none of the other babies could pick up the boundary vowel at all.Cheour doesn’t know how babies accomplish this night-time learning, but she suspects that the special ability might indicate that unlike adults, babies don’t “turn off” their cerebral cortex while they sleep．The skill probably fades in the course of the first year of life, she adds—so forget the idea that you can pick up tricky French vowels as an adult just by slipping a language tape under your pillow．But while it may not help grown-ups, Cheour is hoping to use the sleeping hours to give remedial help to babies who are genetically at risk of language disorders.Babies can learn language even in their sleep.
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