【名词&注释】
心电图(electrocardiogram)、信用卡(credit card)、辨析题、现场直播(live show)、实况转播(live broadcast)、有效地(effectively)、一般现在时态、形容词。
[单选题]请在第__(60)__处填上正确答案。
根据材料，完成下面的题目。Public Relations Public relations is a broad set of planned communications about the company, including publicity releases,designed to promote goodwill and a favorable image. Publicity then is part of public relations when it is initiated by the firm, usually in the51of press releases or press conferences. Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually.52outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. Thisorganizational placement can be a 53 because the public relations department or consultant will likely not be in line with marketing efforts. Poor communication and no coordination can be the54. Although the basic purpose of public relations is to provide positive influence55 the public image, this influence generally maybe less than 56 provided by the other components of the public image mix. Publicity nay be in the form of news releases that have57overtones for the company initiate by the public relations department. Publicity on the other 58 should not be divorced from the marketing department,as it can 59 a useful adjunct( 辅助 ) to the regular advertising. 60 , not all publicity is initiated by the firm; some can 61from an unfavorable press as a reaction to certain actions or lack of 62that are controversial or even downright ill-advertised.The 63we wish to emphasize is that a firm is deluding( 自欺 ) itself if it thinks its public relations function,whether within the company or an outside firm, can take 64 of public image and opportunities. Many of these have to do with the way the 65 does business, such as its product quality, the servicing and handling of complaints, etc.请在第__(51)__处填上正确答案。
A. Yet
B. Otherwise
C. Furthermore
D. Rather
根据材料，完成下面的题目。Public Relations Public relations is a broad set of planned communications about the company, including publicity releases,designed to promote goodwill and a favorable image. Publicity then is part of public relations when it is initiated by the firm, usually in the51of press releases or press conferences. Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually.52outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. Thisorganizational placement can be a 53 because the public relations department or consultant will likely not be in line with marketing efforts. Poor communication and no coordination can be the54. Although the basic purpose of public relations is to provide positive influence55 the public image, this influence generally maybe less than 56 provided by the other components of the public image mix. Publicity nay be in the form of news releases that have57overtones for the company initiate by the public relations department. Publicity on the other 58 should not be divorced from the marketing department,as it can 59 a useful adjunct( 辅助 ) to the regular advertising. 60 , not all publicity is initiated by the firm; some can 61from an unfavorable press as a reaction to certain actions or lack of 62that are controversial or even downright ill-advertised.The 63we wish to emphasize is that a firm is deluding( 自欺 ) itself if it thinks its public relations function,whether within the company or an outside firm, can take 64 of public image and opportunities. Many of these have to do with the way the 65 does business, such as its product quality, the servicing and handling of complaints, etc.请在第__(51)__处填上正确答案。
回答下面的题目:Exercise Being Good or BadCan exercise be a bad thing? Sudden death during or soon after strenuous exertion on the squash court or on the army training grounds, is not unheard of. 51 trained marathon runners are not immune to fatal heart attacks. But no one knows just 52 common these sudden deaths linked to exercise are. The registration andinvestigation of such 53 is very patchy; only a national survey could determine the true 54 of sudden deaths in sports. But the climate of medical opinion is shifting in 55 of exercise, for the person recovering from a heart attack as 56 as the average lazy individual. Training can help the victim of a heart attack bylowering the 57 of oxygen the heart needs at any given level of work 58 the patient can do more before reaching the point where chest pains indicate a heart starved of oxygen. The question is, should middle-aged people, 59 .particular, be screened for signs of heart disease before 60 vigorous exercise?Most cases of sudden death in sport are caused by lethal arrhythmias in the beating of the heart, often in people 61 undiagnosed coronary heart disease. In North America 62 over 35 is advised to have a physical check-up and even an exercise electrocardiogram. The British, on the whole, think all this testing isunnecessary. Not many people die from exercise, 63 , and ECGs ( 心电图 ) are notoriously inaccurate. However, two medical cardiologists at the Victoria Infirmary in Glasgow, advocate screening by exercise ECG for people over 40, or younger people 64 at risk of developing coronary heart disease. Individuals showing a particular abnormality in their ECGs 65 , they say, a 10 to 20 times greater risk of subsequently developing signs of coronary heart disease, or of sudden death.第51题应选：
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